18A - Create a Customer Avatar
My business is all about helping homeless people get back on their feet. However, it isn't possible without investors attributing to it's completion. In this case, I will focus on investors. The investors could look like just about anyone. They could be you or me, donating a small amount, they could be angel investors giving away thousands, or they could be the government giving funding.
I will focus on the small donation side, as it's the largest and most feasible of the options. Someone giving small donations could be a college student looking to help their society. Being full of knowledge from multiple subjects, these people know how much it would mean for homeless people to have a second chance to contribute to society. These people could be wealthy or poor, and still know the value of opportunity. They're probably thankful for what they have, leading to them wanting to help others. These people could be of any age, they just have to have empathy for those in need, and a desire to help.
What do you have in common with the avatar?
The avatar and I both understand how hard life must be whilst homeless. We know that these people deserve a second chance to turn their lives around, and in the right scenario, can bounce back. The avatar and I understand how much an opportunity can do for someone. I see this as no coincidence. I believe that seeing the opportunity is just what a true entrepreneur feels.
What do you have in common with the avatar?
The avatar and I both understand how hard life must be whilst homeless. We know that these people deserve a second chance to turn their lives around, and in the right scenario, can bounce back. The avatar and I understand how much an opportunity can do for someone. I see this as no coincidence. I believe that seeing the opportunity is just what a true entrepreneur feels.
Zach, since your potential customers could be very different from each other I think you did a good job describing these different groups. I also liked how you related to your customer avatar. You said that you both care about giving these people a second chance and better opportunities, which is something I agree with and thought you explained it well.
ReplyDeleteHi Zach,
ReplyDeleteBecause this can happen to anyone, I really liked the way you described your market and how your service could cater to all kinds of people. When making my own customer avatar, I also found that we shared many similarities because we tend to find solutions to the problems we face ourselves. If I hadn't gone through certain things, I wouldn't have known that those things needed to be changed and fixed.
Hi Zach, I like that you focused on the investors instead of your actual market since you would need their money in able to make your idea a reality for the homeless that you're trying to help. I also liked that you were still able to relate to your avatars even though they could be so different from each other and from you. Really great job!
ReplyDelete