23A - Your Venture's Unfair Advantage
- Social Capital: Connections in Key West- Valuable: Living in Key West my whole life has allowed me to personally know many important business/government people in the town. Rare: The resource is rare in comparison to UF. Inimitable: This is repeatable by other people fro Key West but that's about it. Non-substitutable: It is substitutable depending on the city.
- Charity/Philanthropic Venture-Valuable: Being placed under this type of business gives me an advantage when gathering investments, and seeking public acceptance. Rare: This type of philanthropic venture is rare in Key West and needed. Inimitable: This can be replicated but it's unique to Key West. Rare: Again, this hasn't happened in Key West. Non-substitutable: It would be substitutable if someone was willing to put the time in.
- Lobbying- Valuable: An extremely valuable political tool, and very exploitable. This idea could catch some popularity in Key West. Rare: A very common way to have legislative action be done. Inimitable: Not necessarily? Non-substitutable: This form of political action is just one of many possible scenarios.
- Fundraising/Volunteering Experience- Valuable: Having been a part of many volunteering clubs in high school and college, I have spent a great deal of time in this sector and know more than most. Rare: This isn't rare among driven college students by any means. Inimitable: This comes with hours of volunteering and you can't really just box it up and sell it. Non-substitutable: This would be substitutable if someone else had the experience.
- Intellectual Property of Key West- Valuable: My parents have been Real Estate Appraisers for 20+ years in Key West, so I'm very lucky to have access to intellectual property about the commercial/residential Real Estate market. Rare: This is a rare tool to have as many people do not know about Real Estate in Key West, Florida. Inimitable: This is a skill/amount of memory that takes years to develop and grow. Non-substitutable: This is not very easy to replicate as few know a lot about Key West.
- Leadership Experience- Valuable: Having been the president for a high school club, I have some experience being the leader of a volunteer club. Rare: Again, many driven students at UF were the leaders of clubs at their own high schools. Inimitable: Another aspect that comes from experience and is hard to build. Non-substitutable: Also hard to replicate as it comes with experience.
- Social Capital: Architecture and Engineering friends- Valuable: Having friends who are studying architecture and engineering can help me with R&D with this project. Rare: Many students choose to major in these difficult fields. Inimitable: These degrees are very hard to receive and take hours of hard work studying to obtain. Non-Substitutable: They're are many talented people who know these topics that can help.
- Finance Major- Valuable: A degree in Finance means I am taking classes that can help me develop intellectual property that would be relevant to this opportunity, including taking ENT3003. Rare: There are many finance majors at UF. Inimitable: Finance is a tough major as it requires very good grades in many of the core courses. Non-substitutable: Again, many students choose to enter the field of Finance every year.
- University of Florida Education- Valuable: A renowned university around the country with many alumni connections, a UF degree is incredibly valuable for the price. Rare: The university is competitive to get into, and a degree from UF is considered an academic feat by most. Inimitable: The University is rigorous and few get degrees from it. Non-substitutable: An education is available in most places, however the academic prestige and connections UF brings is priceless.
- Single House Design- Valuable: This is a unique design and makes the property feel more at-home for the residents, this is a key selling point for the opportunity. Rare: Again, a unique design. Inimitable: Easy to replicate. Non-substitutable: Again, something better can replace it.
After doing the VRIN analysis of my opportunity, I realized there are a handful of flaws and weaknesses in the firm. However, I'd say the fact that the firm being a philanthropic venture, and my access to intellectual property/ social capital of Key West gives me a huge advantage in the grand scheme of things. Being a philanthropic venture allows for legislative action to be taken, or for investments from many to be accepted. Furthermore, access to a network of important people, as well as knowledge of the area, will help me succeed in Key West.
Zach, I think you came up with a great list of unfair advantages that apply to your business very well. I especially like how the whole purpose of you business idea is to help others. That is an extremely valuable part of your venture. I also think your finance degree from the University of Florida will be something that will help you become successful in the future.
ReplyDeleteHey Zach,
ReplyDeleteI think the list you came up with for unfair advantages for your product is great. A lot of them are unique to you. While others are more broad.It is a great mix of both and it makes you stand out as an entrepreneur. For example numbers 8 and 9 are amazing advantages in themselves but, together they are even better.
Hey Zach!
ReplyDeleteYour list of unfair advantages is very strong! You have a lot to work with in the future. These advantages will set you up well for success. I think one of the most interesting ones was that you are a finance major. Being a finance major will help you a ton when running your own business. Great post!
Zach, you killed it as always. Your analysis was well thought out and thorough and I applaud you for not changing your idea away from a philanthropic venture to a more traditional business even though it has made your assignments that bit more difficult. Keep up the good work.
ReplyDelete