Testing the Hypothesis, Part 2
Who: During my interviews, it was clear that many people struggle to afford housing in Key West, however not all of them end up homeless. My market is meant for people who are purely homeless in Key West and cannot support themselves. However some people outside of this market include people who have multiple jobs, people who live in affordable housing, and people who move away because they can't afford it. I interviewed people from Key West who worked multiple jobs, and lived in affordable housing. They discussed how hard it is to scrape by with many hours in multiple jobs, as well as having to live in the limited affordable housing that is available. If they didn't work as hard as they do, this interviewee wouldn't be able to afford the rent.
What: This need is for people who have nothing at all. People who are down and out and need to be picked up back on their feet. This is not necessarily for people who are having trouble with bills, but more for substantially homeless. This is not an extension of affordable housing, but an attempt to help the lives of many in the Keys.
Why: People inside the boundary of the need and outside the boundary of the need both cannot afford housing in Key West. However, there is a multitude of reasons for substantially homeless people, whether it is mental health, lack of skills required in the labor force, or other reasons, the lack of money to afford rent is why these people have the need.
What: This need is for people who have nothing at all. People who are down and out and need to be picked up back on their feet. This is not necessarily for people who are having trouble with bills, but more for substantially homeless. This is not an extension of affordable housing, but an attempt to help the lives of many in the Keys.
Why: People inside the boundary of the need and outside the boundary of the need both cannot afford housing in Key West. However, there is a multitude of reasons for substantially homeless people, whether it is mental health, lack of skills required in the labor force, or other reasons, the lack of money to afford rent is why these people have the need.
Inside the Boundary Outside the Boundary
Who: Homeless People People living in affordable housing, people who move away because they cannot afford Key West
What: To shelter Homeless people Affordable housing for employed people
Why: These people need help getting To find new low-skill workers
back on their feet
Zach,
ReplyDeleteYour interviews do a good job to further define the scope of the opportunity that you have identified. I think it is important to include those individuals who, while they aren't homeless, are living paycheck to paycheck. I feel as though there has to be a solution to the problem that can benefit both the homeless, and people who live paycheck to paycheck.
Hey Zach,
ReplyDeleteThis interview clears up the boundaries between the people that fall inside the boundary and outside of it. There is a big difference between homeless individuals and lower class people struggling to make ends meet. I believe that this boundary is important to define because the homeless people would be so appreciative for a job opportunity. In the end, even being poor is way better than being homeless.